Best practice white papers

White paper of the month

What to spend on marketing in 2020

 

White paper topics

• Business continuity/disaster recovery
• Career management
• Exiting
• Finance
• International
• Leadership
• Legal

• Marketing
• Mergers and acquisitions
• Sales
• Skills
• Strategy
• Sustainability
• Talent management

Business continuity/disaster recovery

• How good is your cyber incident response plan?
• Developing a disaster recovery plan
• Writing a disaster recovery plan
• Collecting data for a disaster recovery plan
• A resilient approach to Brexit
• Business continuity – risk assessment
• Business continuity and the recession

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Career management

• The 21st century key executive
• How to succeed as a second-in-command

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Exiting

• How to assess and maximise the value of your business
• Exit planning

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Finance

• Setting up a good credit control system
• Beyond financial statements
• Funding – a guide for entrepreneurs
• Key financial management ratios
• Six principles for financing growth

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International

• Going global

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Leadership

• Leading and managing change
• Developing leadership abilities – Part 5
• Developing leadership abilities – Part 4
• Developing leadership abilities – Part 3
• Developing leadership abilities – Part 2
• Developing leadership abilities – Part 1
• Communicating strategy in your organisation
• Outperforming as a business leader
• Change and transition leadership

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Legal and compliance

• Joint venture companies and shareholders’ agreements – checklist and guidance

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Marketing

• What to spend on marketing in 2020
• Branding
• Why am I not getting new clients?
• The ladder of engagement
• Guide to customer purchasing decisions
• Private label – every brand’s Achilles heel?
• Nine ways to improve your marketing campaigns – a workbook
• Business positioning and market segmentation – a workbook
• Brand positioning – a workbook
• Developing your marketing mix
• Is your organisation marketing oriented?
• Make your business marketing oriented
• Marketing concepts for SMEs (Part 1: A-C)
• Marketing concepts for SMEs (Part 2: D-I)
• Marketing concepts for SMEs (Part 3: J-R)
• Marketing concepts for SMEs (Part 4: S-Z)

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Mergers and acquisitions

• M&A risk management
• Private venture investing - an overview
• Mergers and acquisitions

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Sales

• Sales – making the step change for the smaller company
• Sales training
• Customer retention
• Client accounts – common questions answered
• Client accounts – benefits, operation and review

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Skills

• Programme and project management
• Negotiation
• Everything you need to know about project management – Part 5
• Everything you need to know about project management – Part 4
• Everything you need to know about project management – Part 3
• Everything you need to know about project management – Part 2
• Everything you need to know about project management – Part 1

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Strategy

• Sales operations and the impact of strategy
• Strategic audit workbook
• Strategic planning
• Goal setting – how and why it works
• Strategic alliances
• Key performance indicators
• 15-point strategic planning checklist
• Engaging the board on strategy
• Realising your strategic ambitions
• Strategy implementation critical success factors – Part 1
• Strategy implementation critical success factors – Part 2
• How to identify and survive strategic threats
• Managing threats in strategic planning
• Organisation design
• Profitable growth through excellence
• Preparing for the new business reality
• The product development highway
• Managing in a down economy
• Pricing strategies
• Implementing the strategic plan

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Sustainability

• Sustainability as strategy
• The journey towards sustainability

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Talent management

• Setting up a sales compensation plan
• Compensation strategy
• Embedding employee engagement
• Succession planning – worksheets
• Business mentoring – a guide
• Guide to talent planning for the middle-market CEO
• Working with difficult people – Part 1
• Working with difficult people – Part 2
• Working with difficult people – Part 3
• Working with difficult people – Part 4
• 360 degree assessment
• Preparing for your 360 degree feedback
• Dealing with a multi-generation workforce
• Avoiding the two most common recruitment mistakes
• Employee retention
• Management development

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