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As 2020 gets into its stride, several prominent trends inform on the future of marketing. According to the 2019 CMO Survey, total marketing spending will increase by around 9% this year, as methods used to deploy marketing investment will undergo a seismic shift.
While most businesses track key performance indicators to some extent, the question to ask yourself is whether you are tracking the correct metrics. Are your KPIs giving you a general report of the health of your business, or do they pinpoint progress in a specific area that is critical to growth?