Traction: Get a Grip on Your Business
by Gino Wickman
If you want less theory and philosophy and more practical application, this is the book for you. With his no-nonsense tone and clear purpose, Gino Wickman identifies the five most common frustrations faced by business leaders and offers a practical and simple method (Entrepreneurial Operating System) to combat them on a short, medium and long-term basis.
The objective? Cohesion. “You must have one abiding vision, one voice, one culture and one operating system,” Wickman writes. “This includes a uniform approach on how you meet, how you set priorities, how you plan and set your vision, the terminology you use and the way you communicate with employees.”