Remix Strategy: The Three Laws of Business Combinations
by Benjamin Gomes-Casseres
In today’s highly competitive business environment, companies must be able to quickly acquire and effectively apply new assets and capabilities that enable them to innovate and excel against the competition. Increasingly, companies are achieving these resource remixes through relationships of various kinds, including simple contracts, alliances and mergers.
In Remix Strategy, author and business relationship expert Benjamin Gomes-Casseres provides a framework upon which businesses can successfully combine resources to achieve mutual benefits and create new opportunities. By following the three laws of business combinations, organisations can ensure that their relationships will add significant value for all parties and deliver mutually acceptable and sustainable joint value over time.