The Reciprocity Advantage: A New Way to Partner for Innovation and Growth by Bob Johansen and Karl Ronn

The Reciprocity Advantage: A New Way to Partner for Innovation and Growth
by Bob Johansen and Karl Ronn

The Reciprocity AdvantageLeading forecaster Bob Johansen and business developer Karl Ronn share a model for creating new growth for your business using the underutilised resources you already own that you can share with others. They describe how to partner to do what you can’t do alone and experiment to learn and scale new business at low risk.

What’s covered:

  • The future forces that will disrupt your business.
  • A three-step process for uncovering your right of way.
  • Why reciprocity will be key to business growth in the future.
  • How to scale a new business at low risk.

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