by Patrick Renvoisé and Christophe Morin
In this revised and updated edition, SalesBrain founders Patrick Renvoisé and Christophe Morin discuss powerful techniques for defining your message and delivering it with maximum impact. You’ll learn:
- what the latest brain research says about the true “decision centre”
- the six stimuli that unlock the language of the “old brain”
- how to craft your message to appeal to the part of the brain that decides
- the three different learning types and how to address them
- how to create impact and grab immediate attention when you deliver.
This book is a “must read” for anyone who wants to explore influence, impact or sell to any audience – whether it’s one person or a room full of people.