The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market
by Peter Hinssen
The business landscape today is evolving rapidly, and markets are now structured as interconnected networks. To succeed, companies must also develop personalised internal networks that promote agility and innovation.
In The Network Always Wins, Peter Hinssen describes how the organisational hierarchies and marketing approaches of the past are no longer relevant. Instead, companies must become more fluid and promote cultures of experimentation where creative thinking and failing fast are rewarded.