Good Works!
by Philip Kotler, David Hessekiel and Nancy R. Lee

Image of boof: Good Works!

Good Works! provides actionable advice for corporate executives and managers on how to integrate marketing and corporate social initiatives into a company’s overall business goals. It is a practical handbook meant to guide corporate managers and staff on how to select, develop, implement and evaluate social initiatives that are aligned with business objectives and that will do the most good for the company along with the cause.

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