Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
by Ed Catmull
Part autobiography, part philosophy, part management tome, Creativity, Inc. is an essential guide to developing a culture of optimal creativity. Drawing on his own experiences, the Pixar co-founder highlights the importance of tearing up the management rule book and shares his unique methods for inspiring people to reach their full creative potential.
In his introduction to the book, Catmull writes: “I believe the best managers acknowledge and make room for what they do not know – not just because humility is a virtue but because until one adopts that mindset, the most striking breakthroughs cannot occur. I believe that managers must loosen the controls, not tighten them. They must accept risk; they must trust the people they work with and strive to clear the path for them; and always, they must pay attention to and engage with anything that creates fear.”