Chief Culture Officer: How to Create a Living, Breathing Corporation
by Grant McCracken
Companies around the world need to pay attention to the newest trends. In fact, corporations need a new professional, a chief culture officer. Anthropologist Grant McCracken trains some of the world’s biggest companies and consulting firms and argues that hiring a chief culture officer would help detect changes and have a deeper understanding of the waves of culture in America and the world to expand your business.
- How to market, invent, sell or simply invest in companies that make stuff.
- Why companies get blindsided by cultural factors hidden in plain view.
- Why businesses need to bring cultural expertise into their executive suite.
- How to run a successful business in the early 21st century.