by Malcolm Gladwell
Blink is about how we think without thinking, about choices that seem to be made in an instant — in the blink of an eye — that actually aren’t as simple as they seem, and about those instantaneous decisions that are impossible to explain to others. In this summary, staff writer from The New Yorker Malcolm Gladwell reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of “thin-slicing” — filtering the very few factors that matter from an overwhelming number of variables. The book covers:-
- How unique but learnable skills can empower human perception and understanding.
- Why some people are brilliant decision makers.
- Why some people follow their instincts and win, while others end up stumbling into error.
- How our brains really work – in the office, in the classroom and in the marketplace.
- Why some snap decisions have better results than those we agonize over.
- How some of the best decision makers utilize the theory of thin-slicing to their competitive advantage.
- Why snap decisions are so important.
- How training and practice can affect our ability to make the right decision.
- How to read minds by watching facial movements.