Switch: How to Change Things When Change is Hard
by Chip Heath and Dan Heath
People resist change. It’s unsettling, it’s time-consuming, it’s risky, and the outcome is uncertain. All too often, we give up at the first sign of a setback.
But innovation depends on large groups of people stepping into the unknown in search of a new and better way. This book presents a workable framework for exploring new but difficult possibilities.
Why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
Illustrating their ideas with scientific studies and remarkable real-life turnarounds – from the secrets of successful marriage counselling to the pile of gloves that transformed one company’s finances – the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.