Newsletters: 2015

IN OUR LATEST NEWSLETTER

“What to spend on marketing in 2020”

– our February White Paper describes the prominent trends in marketing investment

“Rapid and profitable growth for a young accountancy business”

– this month’s featured case study

“Measure what matters”

– our latest Snapshot asks whether you are tracking the correct metrics

“Change leadership – essential but not simple”

– our February video lists the actions managers and teams must undertake

“Ten great ways to crush creativity”

– some hard-hitting warnings from our guest author Paul Sloane

Most Recent Blog Posts

Your 15-point strategic planning checklist – Part 6

UK retail sales still flat but investment intentions rebound

New report sets out priorities for UK-EU negotiations

Early signs of a turnaround in UK manufacturing activity

UK public sector employment confidence at 12-year high

RESOURCES

Freely available white papers, snapshots and guest articles. Register now to gain access to this invaluable resource.

WHITE PAPER OF THE MONTH

What to spend on marketing in 2020

As 2020 gets into its stride, several prominent trends inform on the future of marketing. According to the 2019 CMO Survey, total marketing spending will increase by around 9% this year, as methods used to deploy marketing investment will undergo a seismic shift.

VIDEO OF THE MONTH

Change leadership – essential but not simple

SNAPSHOT OF THE MONTH

Measure what matters

While most businesses track key performance indicators to some extent, the question to ask yourself is whether you are tracking the correct metrics. Are your KPIs giving you a general report of the health of your business, or do they pinpoint progress in a specific area that is critical to growth?