Leading in the “new normal”

Hone the strong leadership skills you need to nurture your organisation in today’s difficult business environment.

The business landscape has changed fundamentally over the past few years, and while the future may be looking a little brighter, it’s still uncertain. Even in workplaces that are becoming more active once again, people are still anxious. Normal routines have been turned upside down.

In this “new normal”, leadership is more important than ever before – because the best leaders define reality and inspire hope.

Throughout these troubled times, TCii has been helping CEOs and senior managers to sustain a healthy, productive culture in their organisations or departments by putting the following leadership guidelines into practice:

  • Remember that you’re always in the spotlight. Be mindful of the verbal and non-verbal signals you send. Be transparent, because the truth in tough times is more important than ever.
  • Live your values. Make your values visible. Does your culture match your values?
  • Work from a written plan. If you don’t have a plan, develop one. Recalibrate it if you have to. Define success, and specify each person’s role in achieving it.
  • Make contact. Walk around. Stay in touch with colleagues by asking questions and offering encouragement. Visit customers and suppliers.
  • Monitor and measure performance. You can’t improve if you don’t measure. How does your organisation rate against its competitors? Are you satisfying your customers? Are there opportunities to upgrade your talent? Fix any shortcomings you spot, and replicate any instances of winning performance.
  • Shift accountability. If you can’t delegate, you will stunt the growth of your business. Invest others with the personal responsibility to deliver results. Recognise and reward success, and address underperformance.
  • Make changes fast. The biggest mistake that leaders regret is failing to act more quickly on a decision.
  • Balance the present and the future. Is your vision inspiring? Are your growth goals realistic? It’s fine to aim for the top spot in the league table, but you can only get there one game at a time.
  • Celebrate wins. In tough times, it’s particularly important for the leadership of a business to recognise organisational and individual successes. Doing so acknowledges progress and encourages those achieving high levels of performance to continue pushing forward.
  • Acknowledge that we don’t control it all. Let go of baggage that may be holding you back or weighing you down. We don’t control everything, but we do control our responses.
  • Keep things in context. No matter how bad things are for you, there are huge numbers of people who would gladly trade their problems for yours.
  • Don’t go it alone. It’s lonely at the top. Have a trusted advisor whose only agenda is your success. They will question your answers, offer encouragement and provide accountability so that you can continue to lead those who look to you for these same things.

Next steps to improved leadership skills

TCii acts as trusted advisor to many company heads who are successfully weathering today’s stormy economic climate. So for great advice on leading in the new normal, email us or call us on 020 7099 2621.