Develop a clearer strategy and sense of direction to deliver sustainable, profitable growth.
Strategic planning, properly conducted, will give your organisation a clear road map for the future. You will know which business opportunities will lead to profitable growth, and which ones you can safely ignore. Failure to establish and follow a clear strategy can lead to company “drift” and lost opportunities.
Do all the senior people in your organisation have a clear idea of the company direction and targets? If they don’t, strategic clarity and focus is probably missing.
TCii will resolve this problem for you by carrying out a detailed analysis of your market, gaining a thorough understanding of the expectations of your company directors and stakeholders, and questioning assumptions and bias.
The strategic planning process: a brief outline
Strategic planning involves asking a lot of questions, such as:
- Where are we now?
- Who are our customers and what do they want?
- What are our core competencies?
- Who are our competitors and where do they pose a threat to us?
- Where do we want to be tomorrow?
- What changes will be necessary to better serve our customers in the next three to five years?
- What driving forces – for instance, new technology, ageing customer base – will shape our entire industry?
- How do we get there?
- How will we need to improve our products and services?
- How will we break into new markets?
- What new technology will we need in order to survive?
- If a competitor moves into our market, how will we modify our product line and what marketing strategy will we use?
To help you answer all these questions and more, we combine our expertise with a range of powerful strategic planning tools, including:
- SWOT analysis, to look critically at your organisation, and
- competitive analysis, to forecast your competitors’ likely strategic changes and their responses to changes in your strategy and in the industry as a whole.
How TCii enables effective strategic planning
If you are running a big company, the ideal size for your strategic planning team is nine or ten members, including an outside facilitator and an internal co-ordinator. A smaller company may need to bring in more outside help.
As your strategic planning facilitator, a TCii consultant will:
- bring a fresh perspective to the team
- keep the discussion on track
- encourage all team members to act as equals
- design the sequence of steps to be taken during the strategic planning process
- level the playing field for the CEO and other team members, so that anyone can address any issue without fear of reprisal.
Your strategic planning team will then be in a great position to carry out its essential tasks, which are to:
- address the key questions
- create a framework for future decision making
- uncover and clarify future opportunities and threats
- serve as a channel for internal communication
- set specific objectives for achievement
- create a basis for efficient performance measurement
- communicate goals to employees, investors and others
- focus attention on the company’s long-term growth.
The following case studies will give you a flavour of the sort of successes we help our clients to achieve through strategic planning:
- Capitalising on new markets in Eastern Europe
- From crisis to recovery: turning around a detergents and adhesives manufacturer
Next steps to a winning business strategy
To learn more about strategic planning and how it can power your business growth, please email us or call us on 020 7099 2621.