What makes a good strategic plan?
A good strategic plan:
• reflects the values of the organisation
• inspires change and modification in products or target markets
• clearly defines threshold criteria for achieving success.
No one strategic model fits all organisations, but the planning process includes
certain basic elements that all businesses can use. In this article we explore the
vision, tactics and objectives of effective strategic plans and outline a set of
underlying principles and management tools that will help you to create a truly
valuable strategic plan.
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