Social media and social networking are quickly becoming de rigueur for business. A recent study showed that small and medium-size businesses are getting “heavily involved with social media, with about half using blogs, wikis, Twitter or other social media channels for business purposes”. If your company is not yet engaged, it’s time to jump in before your competitors beat you to it.
If you’re not familiar with social media, check out YouTube, Twitter, or any blog. These publishing and broadcasting democracies involve hundreds of millions of people. While most of these services were originally conceived for consumers, social media allows businesses to engage in many-to-many conversations with customers, accelerating their learning and building trust. This is not your father’s marketing.
Here are twenty basic rules for using social media.
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