This White Paper aims to give you an overview and practical guidance on a complex and dynamic subject: leading and managing change. It explains a number of key points that underpin successful change – both large scale and small scale.
Change management as a journey
What is change? It is certainly a much-used, possibly overused, word in business. And yet we all know that it is happening all the time – we are immersed in change.
The current change may be a huge project, a total overhaul of the manufacturing process, a new IT system, a departmental reorganisation, a shift in company culture or, in reality, anything that people perceive as change. In this sense, an increase in demand can cause a perceived change in the way things are around here, even when nothing else has changed.
Managing change is the process of getting from where you are to the outcomes you want. Seeing this process as a journey is a powerful metaphor. Often, your change journey will have much in common with the ventures of early explorers, who had only a very general sense of where they were going, but enormous motivation. They had to overcome unexpected crises and be prepared to alter their plans.
For convenience, we have covered the different aspects of change under four numbered, sequential headings. In reality, of course, the various elements continually overlap: the process of winning and maintaining engagement should be ongoing, for example, and you will need to keep revisiting the question as to what the drivers are behind the change.
The four elements of change
1. Change – the starting point
- What sort of change is envisaged?
- What outcomes do you want and what do you hope to achieve?
- What is the business case for the change?
- Why is this change important? To your customers? To you? To others?
- What environment will surround this change?
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