All small businesses have one thing in common: they provide superior customer service. If they don’t, they will not be around for long – their larger competitors will eventually drive them out.
Customer service and the ability to personalise are what mark a small business and draw many customers to them. Small businesses online, especially, can set themselves apart from their competition if they provide superior customer service. Here are six ways to do just that.
1. Drop everything to answer emails and phone calls
No matter what you are doing, if you receive a telephone, email or other communication from a customer or potential customer, drop whatever you’re doing to answer that communication. Even if it’s just “OK, I’ll get on it,” you’ll convey to that customer that you are there for them and quick to respond. This is especially true with prospects who may be asking a question or requesting a quote.
Sign up to our newsletter
– to stay up to date and gain access to regular bulletins, news and our insight on current events
IN OUR LATEST NEWSLETTER
“Business continuity in a recession”
– as the double-dip looms, our November White Paper spotlights operational risk
“Crisis management helps a company to cope with the sudden death of its CEO”
– this month’s featured case study
“Tips for productively working from home”
– our latest Snapshot outlines seven ways to avoid getting sidetracked
“Competitive advantage and USPs”
– if you’re not sure what yours are, watch our November video
“Generous leaders win in the end”
– guest author Gary Coulton, CEO of Adaptive Intelligence Consulting, explains why