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The role of the key executive has expanded dramatically over the past few decades. The secret to becoming a more effective key executive involves understanding your role in the company beyond your functional skills and abilities. This article explores the six basic functions of today’s senior executive.
Communicating a clear mission and purpose is one of the most important things a CEO can do. Mission statements only tell what organisations do, but purpose-driven cultures show why they do it. With purpose, employees have meaning and connection. If you want to build a purpose-driven culture, there are four key principles to think about.