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WHITE PAPER OF THE MONTH
What to spend on marketing in 2020
As 2020 gets into its stride, several prominent trends inform on the future of marketing. According to the 2019 CMO Survey, total marketing spending will increase by around 9% this year, as methods used to deploy marketing investment will undergo a seismic shift.
VIDEO OF THE MONTH
Change leadership – essential but not simple
SNAPSHOT OF THE MONTH
Measure what matters
While most businesses track key performance indicators to some extent, the question to ask yourself is whether you are tracking the correct metrics. Are your KPIs giving you a general report of the health of your business, or do they pinpoint progress in a specific area that is critical to growth?