Leaders and managers are both needed, but they are not the same. As a business owner or CEO, it’s your job to lead your business towards a sustainable and profitable future. But if you are to lead rather than manage your business, you need to focus on the four key activities highlighted in this video.
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WHITE PAPER OF THE MONTH
The 21st century key executive
The role of the key executive has expanded dramatically over the past few decades. The secret to becoming a more effective key executive involves understanding your role in the company beyond your functional skills and abilities. This article explores the six basic functions of today’s senior executive.
VIDEO OF THE MONTH
The dos and don’ts of exiting a business
SNAPSHOT OF THE MONTH
Building a purpose-driven culture
Communicating a clear mission and purpose is one of the most important things a CEO can do. Mission statements only tell what organisations do, but purpose-driven cultures show why they do it. With purpose, employees have meaning and connection. If you want to build a purpose-driven culture, there are four key principles to think about.