Our client’s sales were suffering because its products were dearer than those of competitors, and potential customers didn’t perceive the higher prices as justified. This video explains how we helped this client to reposition its products in a way that would make them easier for customers to understand and buy, and communicate their real value.
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WHITE PAPER OF THE MONTH
Setting up a good credit control system
Granting credit in order to win sales is a fact of life for many businesses, as is the likelihood that more than 50% of your credit customers will fail to pay on time. But you don’t need to be a passive victim of the late payment culture. Learn how to set up an effective credit control system from scratch, or improve an existing one.
VIDEO OF THE MONTH
How to get the best out of business mentoring
SNAPSHOT OF THE MONTH
Are you investing in your own leadership?
Research shows that top execs from SMEs are focused on decisions and investments related to business optimisation. To fully capitalise on these investments, a CEO also needs to make leadership development a priority. Here are the top five questions you need to consider.