TCII :: Management Consultants
Building Profitable Business
The key task was to
understand the
client's business
objectives,
capabilities, resources
and expectations...
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Rapid and profitable growth for a young accountancy business
Our client, a newly-established chartered accountancy business in Manchester, was keen to drive growth but felt they lacked the necessary in-house expertise. As funds were limited, we agreed to work for a small retainer and a percentage of the first year's profits.
Our challenge
The key task was to understand the client's business objectives, capabilities, resources and expectations. These were clear from a financial viewpoint, but there was no real plan of action defining how they would be achieved.
What we did
We made clear to each of the four partners that they needed to take personal responsibility for actively promoting their company: copying the activities of their previous employers would be unlikely to create competitive advantage.
A series of events was organised - from individual networking to running seminars and presentations - to expose the new business and its partners to their target business community.
In parallel, a marketing campaign was organised to market their services to small and medium sized organisations that wanted basic accountancy and payroll services without the expense of a full-time accountant.
Additionally, related businesses such as management consultancy, IT and legal services were identified and partnerships forged to allow ‘one stop’ services to be offered to clients.
Extensive use was made of free publicity via press releases, linking in with community events and sponsorship agreements.
The outcome
The client's business is now 18 months old, profitable and rapidly growing.
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