The elements of marketing
Budgets
Have one! It cannot be said any more simply or more directly. Too many businesses never establish a marketing budget. They fly by the seat of their pants without ever knowing how much they are spending, what their return is, and what they are getting for the money.
Business hours
Many companies never work beyond the traditional nine to five. You should consider making your business convenient and accessible to customers. Remember that one premise in marketing is to be different; you can be different with your open-for-business hours. Quite often, people will do business with someone just because they are open earlier or later.
Customer service
Companies large and small have always said they offer the best customer service. But when it comes to the final push, they show that once they have the sale they forget the follow-up and wonder why the client then moves on to another supplier.
Customer service is not lip service. It is a value add-on to the sale, and is a vital factor in keeping the customer happy and in making the customer a repeat client and, eventually, an advocate for the business. Some 95% of business is lost because the company has lost its way with poor customer service.
You must strive to satisfy customers all the time. This means learning about and understanding their needs, wants and expectations, and then doing whatever it takes to meet those needs and wants and exceed those expectations.
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