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Terry Irwin presents on strategic planning at MBA masterclass in Qatar - November 2008
TCii CEO Terry Irwin was one of three UK business and management consultants invited to present and facilitate a three-day MBA masterclass in Qatar, entitled "Perfecting the high performance manager". The 55 delegates came from the Middle East and South Africa, and comprised both local and expat business people from those regions.
Organised by VMAC Business Group, the event took place at the Ritz-Carlton's prestigious Sharq Village & Spa, Doha, from 23 to 25 November 2008.
The training was broken down into three main areas: strategic planning, marketing and leadership skills. It included interactive sessions, an introduction to the latest methodologies, best practices and guidelines, and new problem-solving techniques.
The course aimed to help delegates:
- acquire a solid, knowledge-based framework for a comprehensive overview of an organisation
- understand the importance of nurturing leadership skills for better management
- gain a general management outlook and a grasp of best practices via efficient business planning
- improve their decision-making capabilities
- discover various management methods and corporate skills.
Delegates included CEOs, board directors and executives from a range of departments: business development, marketing, sales, HR, project development, IT and operations. The chief target sectors were oil and gas; petrochemicals; chemicals; FMCG; aviation; automotive; logistics and distribution; energy; water distribution; steel; banking; telecommunications; engineering and construction; cans; glass; paper and textiles.
"I was delighted to have the opportunity to contribute to this very valuable MBA masterclass - particularly on the crucial topic of strategic planning," says Terry Irwin, whose consultancy and training experience includes areas such as board level strategy and business development, management development, change management, post-acquisition integration and international cross-cultural issues.
Terry took charge of the first day, whose focus on business strategy laid the indispensable foundation for days two and three on marketing and leadership skills respectively. He broke the day down into three sections:
- classic strategic planning
- newly developed "Blue Ocean" strategic planning
- strategic planning implementation.
He took pains to emphasise the vital importance of the third element - strategic planning implementation - since on average more than half of all organisational strategic plans, no matter how well thought out and robust, fail due to poor implementation.
After a well planned and stimulating day, the delegates were left with a clear set of guidelines - encapsulated in white papers covering all the material presented - on how to prepare and implement a robust strategy.
Terry's fellow facilitators on the course were Graham Hollins of Spine Consulting, who specialises in marketing and management training, and Brian McEvoy of McEvoy Consulting, who advises businesses on leadership and change management.
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